Skin Care is a Man's World Too
Who told you that grooming is all for women? Beauty is only skin deep but it is
a big thing. Men want to look gorgeous too.
In this modern world where women advocate gender equality, men visibly continue
to invade women's turf. It is no longer an unusual scene to see men in beauty
counters, the spa, and the nail saloon. They are in women's turf as part of
their beauty and skin care regimen. According to the International Spa
Association, men are the fastest growing market of the spa industry. More sales
of male good grooming products jumped 57 percent between 1997 and 2004 as
reported by Euromonitor International, a market research film.
It is the time of metrosexual. Men now exude the aura of redefining beauty and
sexuality. And everything starts with skin care! The growing market of skin care
and skin line for men manifests the conscious effort of men for good grooming.
It is no longer just a beauty counter for women. There is now a partition for
exclusive skin care counter for men.
Men's growing awareness to skin care is brought about by society's preference to
beauty and good grooming. Whatever you do and wherever you go, good looking men
with good-looking skin always gets the attention.
work places, good appearance exhibits a youthful vibrancy.
Women tend to be more conscious with their skin. For one they have a delicate
skin requiring extra attention. Medical findings revealed that women’s skin tend
to age faster than that of men. This could be partially explained by the
physical attribute of men's skin, which is much thicker than the skin attribute
of women. Despite this distinction, a man's skin still needs just as much
attention and care as a woman's. The growing skin care concern of men is
Skin care is always equated with skincare products. Skin care for men now
abounds the market. For every skin care product developed for women, there is
always a corresponding skin care product for men.
Men's skin products now proliferate the market. Advertisements on these skin
care products eat up a considerable share in radio, television, billboards and
magazine advertisements. Moisturizing and toning products are everywhere. Men
need these products to protect their skin from irritation and stress as a result
shaving. Toning products close the skin pores, preventing loss of moisture and
invasion of dirt and bacteria while moisturizing products repair and give back
to the skin what shaving takes out. Other skin care products
for men include cleansing and shaving.
One thing sure, there will be more skin care products to be introduced in the
market and there will be more men willing to spend and try these products. We
are coming to the age when we see men carrying skin care kits and products in
their clutch bags and attaché cases. After all while beauty is skin deep, it can
be lasting given the proper care like the use of appropriate skin care products.
acne skin care
- organic skin care
- proactive skin care
- natural skin care
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